WHY ATHLETIC DIRECTORS NEED TO DO THEIR OWN SOCIAL MEDIA

February 6, 2018

TIP OF THE DAY
DO YOUR OWN SOCIAL MEDIA

From student-athletes, staff, mom & dad to across the campus and the media, everyone wants to hear from the athletic director, thus don’t delegate your biggest owned communications tool: social media to someone else.

– Everyone is busy, but when the ???? hits the fan, know how to disseminate your narrative in a trusted and familiar voice on your own branded pages — as sometimes the institution takes its back.

– Use the same communication skills that got you in your chair — to keep you in your chair.

– Keep learning. It’s not that hard, start small and carve out one hour a week.

-Work with experts in the beginning to brand and execute an engagement strategy that isn’t overwhelming.

-It’s simple: Being accessible and authentic in the good times will earn you support & loyalty in the bad times.

You wouldn’t let someone else represent you in the board room, so don’t do it to potentially hundreds of thousands of your constituents.

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