Pro & College Sports Executives Team Up to Change the Climate of Social Media in Athletics

June 15, 2015




As Part of National Initiative Designed to Educate, Empower and Equip Athletic Industry on Social Media, SM2 Deploys Preeminent Sports-Tailored Tools and Teams to Contain, Train, Manage and Leverage Social Media Madness.

LOS ANGELES (June 15, 2015) –Led by a team of industry leaders, Social Media Sports Management (SM2) has opened its doors to protect and maximize valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams. SM2’s CEO, veteran communications and sports strategist, Carrie Gerlach Cecil, made the announcement.

“We have all seen the headlines about unintentional social media mismanagement in the sports community.” Cecil began. These missteps can cost professional sports entities and collegiate intuitions millions of dollars, and they can cost individuals their reputations and resources. When friends and colleagues came to us for help, our mission became to find a solution with them. Together we’ve answered the call by launching SM2.”

SM2’s comprehensive, full-service methodology mirrors nuances from both FORTUNE® 500 and the United States Government’s systematic approach to the evolving rewards and risks of real-time social media and digital information, technology and education. The company’s services and solutions are customized for athletic stakeholders and their constituents and present an organization-wide approach to jump the digital curve to avoid tomorrow’s crisis and increase today’s value.

“It’s no longer viable for us to address social media as a stand-alone department,” Cecil said. “Social media and the minute-by-minute technology must be an essential component within every department, company-wide. We have to ask ourselves, ‘How does social media fit into every room of our buildings?’”

SM2’s services and solutions include but are not limited to: Discovery Phase with Strategic Action Plans, In-Person Digital & Social Media Training, Customized Interactive Learning & Certification, Customized Digital & Social Media Policies & Procedures, Conversion & Revenue Marketing Campaigns, Real-time Communications & Crisis Management, Social Media Forensics & Risk Management, Content Moderation Across Platforms.

SM2 has assembled an exemplary team of executives ranging from veteran professional and collegiate sports advisers; experts from law enforcement and the FBI; digital, legal and social media specialists; marketers and real-time communications leaders.

They offer the A-list of digital trainers under one moniker to assist their clients.

“It’s one thing to understand digital and social media strategies and it’s another to understand the very special and sensitive nuances of college athletics and professional sports,” Cecil said. “By uniting experts in their categories who understand our clients’ goals, we are uniquely positioned with premier, customized, full-service and à la carte services. Our clients have the ability to strategically and tactically evolve and pivot between our services with a team they trust, to address their complex and individual needs.”

Meet the Social Media Sports Management Team

Carrie Cecil, Communications Crusader, CEO
A premier business strategist and author, Carrie also founded Anachel Inc. She brings impeccable leadership experience from work with C-level clients from entities such as NASCAR, Fox Sports and Sony for more than 20 years.

Dave Andrews, Digital and Technology Strategist
Dave brings more than 15 years of digital and leadership expertise to SM2. He has worked with brands such as Sony and Game Show Network and is co-chair of the Emmy’s Digital Committee.

Kraig Baker, Social Media, Digital and Internet Legal Adviser
As a partner (chair, Technology, Advertising, Trademark, and Entertainment; co-chair, Games Practice) at Davis, Wright and Tremaine, LLP, Kraig brings extensive legal and educational digital, social media and Internet expertise.

Janet Bess, Director of Finance
Janet brings knowledge and experience in finance from working with high-profile clients including Grammy-winning artists and Hollywood’s best-known actors, writers and directors.

Fred Coward, Digital Security, Investigative and Forensic Expert and Strategic Partner
Fred’s experience in law enforcement as a federal agent and within the private law enforcement sector spans 49 years. He brings extensive investigative experience from work with the FBI and as owner and president of two worldwide security corporations.

Rob Dodson, Business Affairs
Rob oversees business affairs for SM2 including contract negotiations; intellectual property laws and entertainment, technology and privacy matters. He brings decades of legal, litigation and liability experience and support.

Joey Goldsmith, Head of Production
Joey brings extensive content creation experience to SM2. He has created more than 700 advertising, courseware, entertainment and instructional videos while working with brand names like Cotton Babies and Show Me Cables.

Margie Johnson, Strategic Marketing Specialist
Margie has built and managed professional marketing services including interactive strategy, technology and project management. Her experience includes more than 10 years with clients such as Sony Pictures, NBC/Universal, Sony VAIO, Nestle, Activision and Motorola

Bob Lattinville, Professional Football, and Collegiate Adviser
As an attorney and sports agent with Relativity Sports and formerly of CAA, Bob has exceptional sports and legal experience. He counsels the SM2 senior team regarding business issues and partnerships with professional football clubs, associations, the National Football League and collegiate athletic entities.

Steve Lewis, Cyber Incident Risk Prevention
With more than 26 years in law enforcement for both digital and physical disaster preparation, Steve brings extensive experience in cyber and risk prevention.

Jim Livengood, Collegiate Business Development Advisor
As former Athletic Director at UNLV, Arizona, Washington State University and Southern Illinois, Jim counsels the SM2 senior team on collegiate hot topics as well as strategic collegiate business partnership opportunities.

Dave McGinnis, Professional Football Adviser
As St. Louis Rams Assistant Head Coach, Dave is in his 30th season in the NFL, a tenure that includes three and a half years as the head coach of the Arizona Cardinals. One of the most respected defensive minds in the game, Dave advises the SM2 team on NFL-related matters.

Bryan Neff, Chief Financial Adviser
Bryan counsels the SM2 senior team on capital formation and business planning. He is an experienced private company financial and operational executive who provides strategic, financial and operational consulting to SM2 and our investors.

Dan Posey, Head of Motion Design
Winner of two Telly Awards, Dan spearheads post-production for SM2, where he has overseen more than 75 professional sports and collegiate athletic customized videos. Dan’s work has aired on approximately 300 stations nationally, including ABC, WGN, Fox Family, BET and TBN.

Jack Pringle, Legal Digital, Marketing and Sports Adviser
Jack brings decades of legal expertise in digital, security, social media, sports, marketing, privacy and information governance to SM2 and our sports clients. Recognized by the South Carolina Supreme Court as a Certified Circuit Court Mediator, he specializes in legal compliance and representation, privacy, information security and information governance including policies and processes.

Brenda Castelo Radtke, Strategic Marketing Specialist
With a background in strategic planning, brand management, production, analytics and media, Brenda has led successful planning initiatives for brands including Princess Cruises, Mercury Insurance and Turner Broadcasting.

Jeff Schemmel, Collegiate Business Development and Strategic Partner
As a core team member, Jeff brings more than 25 years of intercollegiate athletics management experience and integrity. Jeff is also the president of College Sports Solutions. He has served in key leadership positions within the NCAA, the Mountain West Conference and Conference USA, and at schools in the Big 12, Big Ten, and Pac-12 conferences.

Steve Sullivan, Professional Hockey Adviser
As one of professional hockey’s most respected statesmen, Steve brings almost 20 years of professional hockey sportsmanship and expertise to SM2.

Mark Sweeney, Professional Baseball, Business Development Adviser
As a former Major League Baseball first baseman and outfielder and current analyst for FOX, Mark advises the senior teams at SM2 on relative MLB initiatives and hot topics and business development partnership opportunities.

Will Witherspoon, Professional Football, Business Development Adviser and On-Camera Educator
As a former NFL linebacker, Will informs the senior teams at SM2 on relative NFL and NFLPA initiatives and hot topics. Additionally, Will identifies business development partnership opportunities and serves as an on-camera educator for the on-demand customized NFL and Collegiate eCourseware.

Mike Zizzo, Motorsports Adviser
With two decades of motorsports experience with Texas Motor Speedway, NASCAR and Cart, Mike is the first and only two-time recipient of the Public Relations Representative of the Year for NASCAR National Series Tracks, recently honored for the 2013 season.

About Social Media Sports Management

Social Media Sports Management (SM2) protects and maximizes valuable sports brands through digital, social media and real-time communications strategies, coaching, education, tactics, empowerment and teams. Tailored to protect and drive revenue to the billion-dollar sports industry, SM2 offers customized, full-service social media and digital solutions to avoid tomorrow’s crisis and increase today’s value. Uniquely positioned with decades of sports experience and trusted relationships, SM2 understands the complex and individual needs of its clients.

SM2’s preeminent sports-tailored tools are designed to train, contain, manage and leverage the social media madness. SM2 is part of a national initiative designed to educate, empower and equip the athletic industry on social media. The company has offices in Los Angeles; Charleston, South Carolina; Nashville, Tennessee; and St. Louis.

Coaching | Education | Accountability | Protection | Partnerships

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